Before learning How to Market Your New Website, we must realize that effective marketing for managing a new project is one of the most important pillars to ensure its success and sustainability. Promoting your project requires professional marketing and a series of efforts and thoughtful methods, in addition to creating ideas for new marketing methods, especially since there are many successful e-marketing strategies that benefit many companies.
How to Market Your New Website
The success of any project or institution depends on the method of promotion and marketing to ensure the growth and superiority of the project over other competitors in the market, as it is the main means of attracting customers. It is worth noting that marketing methods vary between traditional and modern to keep pace with technological development, and marketing methods include the following:
First, traditional marketing methods
Traditional marketing methods are among the most successful methods in marketing to attract attention to the project. These methods target a group that does not rely heavily on technology, such as simple and popular areas. Traditional marketing methods include the following:
Distributing leaflets
One of the most prominent traditional marketing methods to achieve great success is distributing leaflets to passersby. Its idea is based on printing flyers and brochures for your project and distributing them on the streets and in residential areas to get to know your brand.
Billboards
Billboards are one of the oldest traditional marketing methods, although there are many companies and shops that rely on them to sell their products, and in most cases, these signs are placed on main streets or in important places so that these companies can reach different types and age groups.
Billboards are the most successful methods used in marketing, especially if they are electronic and eye-catching, to attract many customers and raise awareness of the company’s brand or the products it offers.
Print ads
One of the oldest traditional methods used by many companies in all sectors, there are also print ads in daily newspapers and weekly magazines, and some business owners rely on publishing ads for their company in specialized magazines for the same field so that these ads reach the target audience for the same field of the project.
Television ads
It is one of the traditional promotional methods that achieves great success, as it reaches the largest possible number of people, but the cost of television advertising is very high compared to the cost of other promotional means, and in some areas it is not suitable for many projects.
Recommendation and referral
Recommendation and referral marketing is known as a type of marketing campaign that motivates customers to nominate and attract new customers for your product and revolves around a customer recommending another customer to use a specific product or service, and referrals usually come from friends, family, and colleagues who have used your company’s product and liked it.
Therefore, it is one of the most important means used to promote the product you offer, and it is used indirectly and automatically without any prior planning, and its success depends on the extent of the customer’s admiration and attraction towards the quality of the product or service provided by the company.
Appointing a sales representative
The job of a sales representative is one of the newly created jobs, but it is one of the traditional methods and depends on appointing a sales representative to display your product in different companies or professional places in the same field in which you work.
Modern Marketing Methods
Marketing methods are constantly evolving to keep pace with the rapid developments and changes that occur in light of technological progress and the emergence of electronic marketing. The most prominent marketing methods include the following:
Guerrilla Marketing
Guerrilla marketing ideas are among the best marketing ideas for projects, especially if you are looking for one of the innovative marketing methods without spending a lot of money, and they crystallize around providing free samples or gifts and other innovative ideas that attract customers.
The idea of guerrilla marketing depends on adding an attractive factor to your project to attract the attention of the public in a creative and innovative way by allocating a simple marketing budget and making a greater impact and attracting a large number of customers.
Affiliate Marketing Programs
After the rapid technological development, companies specialized in electronic marketing have emerged, working to market the products of different companies in exchange for the agreed commission and profit percentage, and such programs do not require large costs, but they achieve great successes, and they are among the best methods that can be used by large old or emerging companies.
Social media platforms
Social media platforms are one of the best ways to sell various products for projects, such as companies, factories, restaurants, and cafes. This is because more than 70% of the population of different ages and nationalities use social media platforms daily, and their reliance on them has become great.
Therefore, many owners of different companies and emerging projects rely on marketing through social media sites by creating electronic pages on their various platforms to promote their products and provide attractive offers to their customers, which works to increase the percentage of customers and profits, and thus the success of the project.
You can use the social media marketing path provided by Ibn Sina Academy to qualify you to work and learn the basics of electronic marketing and how to study the market.
Discount coupon
Many companies resort to creating discount coupons for the products they offer in order to increase the percentage of sales and achieve profit, and it is one of the smart marketing methods that companies target to motivate and attract many categories of customers.
It is also one of the best ways to confront other competitors in the market, as it allows customers to benefit from these coupons and save some money. This makes it an attractive option for them compared to other products, which increases the chances of purchasing the product.
High Quality
In the absence of the possibility of following a specific marketing plan or not setting a marketing budget, the best option for marketing your product is to ensure its high quality so that it complies with international quality specifications and offer it at a competitive price. This will contribute to significantly increasing demand for it and achieving benefits and success for the project.
Communication with Chambers of Commerce
Chambers of Commerce are known as an organization that provides the possibility of communication and contact with American and Arab Chambers of Commerce and many other commercial markets. It also provides a lot of information about market needs and provides various offers and financial support between these companies.
It is worth noting that this method is used in some cases in large companies, multinational companies, import and export companies, and various construction companies.
If you are asking for How to Market your new website, you can get your answer in this article, and if you want more help, you can contact us.